THE HUSTLE BETA
Think you have what it takes? Jump in, build, buy and sell to watch your criminal empire grow! Attack other players and rise to the top!
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Think you have what it takes? Jump in, build, buy and sell to watch your criminal empire grow! Attack other players and rise to the top!
Keep Your Hoes Happy
9mm: 0
Shotguns: 0
AKs: 0
M249s: 0 Volume (39 9mm / 26 Shotguns / 13 AKs / 3 M249s)
Elite (3 9mm / 7 Shotguns / 13 AKs / 4 M249s — less total value, more firepower)
Cadillacs: 0
Armored Trucks: 0 All Armored (3 Cadillacs / 13 Trucks)
All Cadillac (46 Cadillacs / 4 Trucks)
The Hustle is a browser-based crime empire management game. Every account starts out dropped into a random UK city — no home turf, nowhere safe — building up hoes to earn you money, thugs to protect it, and a criminal business empire, with your crew deciding together where to actually set up shop. Every other account playing right now, plus a roster of AI-controlled rival bosses, shares the exact same world you do.
There's no combat you watch play out — every action is a single click and an instant result. The depth is in the economy and the risk/reward calls: how hard you push your hoes before happiness collapses, how much cash you leave sitting exposed, who's worth attacking, and what you're willing to spend to find out what a rival is actually sitting on.
Work the Block is your main income — it turns your turns into cash, new hoes, and new thugs, with a chance of getting raided by police along the way. From there, cash gets put to work: spent on real estate (factories that passively produce goods and count toward net worth), spent recruiting muscle and weapons for protection, or gambled on heists and the Casino for a bigger payout. All of it sits exposed to a raid until you spend it — there's no way to protect cash once you've earned it.
Every bot and every real player you see on the Leaderboard, the Attacks page, or the Informer's dropdown is part of one shared world. Attacking, bombing, and recruiting real players works exactly the same as it does against bots — same rules, same risks, both ways. Nobody's stats are visible for free, though: what you see is name and net worth only. Anything more detailed costs you an Informer's fee.
Rank is based on factories and every thug in your crew. Guns, cars, trucks, meds and cash sitting in storage don't count — they're inventory and liquid funds, not assets. That also means a successful raid on your factories or thugs will visibly cost you leaderboard position, not just combat stats.
Turns are your energy — almost everything costs them. They regenerate on their own over time and cap out at your max. Out of turns and impatient? There's a real-money option to top up on the Settings page, or spend Mob Dollars on the spot if you've earned any from achievements.
Spend turns to earn cash, recruit hoes, and recruit thugs, all at once. Pick a location first: Red Light earns the most but draws the most police attention; Nightclub is the middle ground; Pull Up earns the least but is safest and recruits hoes fastest. Get raided and you'll lose some of that shift's cash and thugs — but never any hoes from a raid, ever.
Purely happiness, and happiness is purely meds: keep your meds stockpile at least equal to your hoe count and everyone's at 100%. Let it run short and happiness drops with the shortfall — below 40% each hoe has a small, rising chance of quitting every time you work the block. Buy Safety Kits (Black Market) or build a Medical Factory (Real Estate) to keep the stockpile topped up.
Same idea as hoe happiness, but guns instead of meds: own at least as many guns as you have thugs and morale sits at 100%, which removes bust risk entirely and boosts your combat power. Fewer guns than thugs and morale drops with the shortfall. Buy guns on the Black Market, or build a Gun Factory.
You need 30+ turns, and your target has to be in the same city — there's no home turf, so you're fair game anywhere, including your starting city. Whoever has zero guns automatically loses to anyone with at least one; otherwise it comes down to thugs × guns (capped at one gun per thug — spare guns in storage don't help) × your own thug morale, plus some randomness. Win and you skim 20–45% of their liquid cash and wipe their thugs (most gone for good, some just hospitalized for 2 minutes); lose and you're the one who loses cash and thugs.
Only once a target's thugs are at zero. You pick a factory type (Medical, Gun, Car, Drug, Explosive, Counterfeit, or Gym) blind — you won't know if they even own one until you commit — and always go in with your whole bomb stockpile, no qty picker, so there's nothing to reverse-engineer their numbers from. It wipes out every factory of that type they have, costing bombs based on that type's tier (Medical is cheapest, Counterfeit is by far the most expensive), plus 20 turns for sending your thugs in. Guess wrong and they own none of that type, and you still burn the 20 turns for nothing (no bombs wasted, since there was nothing to blow up) — pay an Informer first if you want to know what to actually aim at. Blow up someone's Explosive factories and their entire bomb stockpile goes with it.
Also only once a target's thugs are at zero. You pick Cadillacs or Armored Trucks blind — you won't know if they even own any until you commit — and always send in as many thugs as you can spare, no qty picker. Hauling cars out costs 4 of your own thugs' worth of muscle per car (not consumed, just required to have on hand), plus 20 turns for sending them in. Guess wrong and they own none, and you still burn the 20 turns for nothing. Whatever you steal lands straight in your own garage.
Put your own cash on anyone's head — bot or real player, anywhere, any size. Whoever is first to wipe out every one of that target's thugs collects the full amount straight to their cash, no matter who they are. Multiple bounties can stack on the same target and all pay out together to whoever lands the kill. Change your mind before anyone collects and you can pull it for a full refund.
The only way to see someone's actual numbers — cash, factories, guns, everything. Costs 12% of their known net worth, paid straight to the informer.
Seven factory types, each producing something automatically every 30 minutes: Medical (safety kits for your hoes), Gun (weapons, mix tunable), Car (Cadillacs/Armored Trucks, mix tunable), Drug (cocaine to sell), Explosive (bombs), Counterfeit (dirty cash that piles up until you collect or wash it), and Gym (recruits thugs straight into your crew). All factories can be sold back at 50% of build cost, except Explosive.
Recruit bots into your crew instantly. Recruiting a real player instead sends them a pending invite they have to accept — nobody gets pulled into a crew without agreeing to it. Drop someone from your crew and they're protected from you specifically for an hour before you can attack them again.
▲ means they've climbed since the last check, ▼ means they've dropped, and a blue "–" means no change (or nothing to compare against yet). The comparison point only refreshes every 5 minutes, so arrows hold steady instead of flickering every time the page updates.
A live, global log of who attacked who and when, on the Attacks page — every real player's attacks, plus rival bot crews going to war with each other in the background. Bots never attack real players, only rival gangs.
Grab your personal link from Settings and send it around. Anyone who signs up with it gets 10 💵 Mob Dollars instantly, and you get 50 💵 once they reach Street Rat (rank 2) — no limit on how many friends you can invite.